12300 County Road 92B
As farm kids growing up in the late 1950’s and early 1960’s, the Giguiere brothers were veritable pyromaniacs, setting numerous things on fire—including the family wheat fields. Fearing total ruin of house and farm, the boys’ father one day left them at the city jail for an hour’s “stay” to impress upon them the dangers of their fascination with fire. But it was to no avail. They soon graduated to launching rockets, which resulted in more uncontrolled blazes and calls to the fire department. Over time, the Giguiere boys outgrew their fascination with the flame. But even today they look at the Matchbook brand with fond memories of the fires they once stoked.